Types of Innovations
Innovations may manifest in a variety of forms and are a critical competitive capability of most firms. Case study evidence presented alongside practical implementation steps, assist business leaders to understand how different types of innovation help to build an innovation culture.
Technique Overview
Types of Innovations Definition
Innovation is “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations”. There are broadly four types of innovations: (1) Product innovation; (2) Process innovation; (3) Marketing innovation; and (4) Organisational innovation (OECD, 2007).
Types of Innovations Description *
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Business Evidence
Strengths, weaknesses and examples of Types of Innovations *
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Business Application
Implementation, success factors and measures of Types of Innovations *
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Professional Tools
Types of Innovations videos and downloads *
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Further Reading
Types of Innovations web and print resources *
Types of Innovations references (4 of up to 20) *
- Bisbe, J., and Otley, D. (2004) The effects of the interactive use of management control systems on product innovation. Accounting, Organizations and Society, Vol.29(8), pp. 709-737.
- Danneels, E. (2002) The dynamics of product innovation and firm competences. Strategic Management Journal, Vol.23, pp. 1095-1121.
- Dougherty, D. (1992a) A practice-centered model of organizational renewal through product innovation. Strategic Management Journal, Vol.13, pp. 77-92.
- Dougherty, D. (1992b) Interpretive barriers to successful product innovation in large firms. Organization Science, Vol.3(2), pp, 179-202.
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