Types of Innovations
Innovations may manifest in a variety of forms and are a critical competitive capability of most firms. Case study evidence presented alongside practical implementation steps, assist business leaders to understand how different types of innovation help to build an innovation culture.
Types of Innovations Definition
Innovation is “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations”. There are broadly four types of innovations: (1) Product innovation; (2) Process innovation; (3) Marketing innovation; and (4) Organisational innovation (OECD, 2007).
Types of Innovations Description *
* The full technique overview is available for free. Simply login to our business management platform, and learn all about Types of Innovations.
Types of Innovations Strengths *
Types of Innovations Weaknesses *
Examples of Types of Innovations *
* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.
Types of Innovations Implementation *
Success Factors of Types of Innovations *
Measures of Types of Innovations *
* The business application section is for premium members only. Please contact us about accessing the Business application.
Types of Innovations Videos *
Types of Innovations Downloads *
* The professional tools section is for premium members only. Please contact us about accessing the professional tools.
Types of Innovations Web Resources *
Types of Innovations Print Resources *
Types of Innovations References (4 of up to 20) *
- Bisbe, J., and Otley, D. (2004) The effects of the interactive use of management control systems on product innovation. Accounting, Organizations and Society, Vol.29(8), pp. 709-737.
- Danneels, E. (2002) The dynamics of product innovation and firm competences. Strategic Management Journal, Vol.23, pp. 1095-1121.
- Dougherty, D. (1992a) A practice-centered model of organizational renewal through product innovation. Strategic Management Journal, Vol.13, pp. 77-92.
- Dougherty, D. (1992b) Interpretive barriers to successful product innovation in large firms. Organization Science, Vol.3(2), pp, 179-202.
* The further reading section is for premium members only. Please contact us about accessing the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Types of Innovations and hundreds of other essential business management techniques