Types of Innovations


Innovations may manifest in a variety of forms and are a critical competitive capability of most firms. Case study evidence presented alongside practical implementation steps, assist business leaders to understand how different types of innovation help to build an innovation culture.

Technique Overview

Types of Innovations

Types of Innovations Definition

Innovation is “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations”. There are broadly four types of innovations: (1) Product innovation; (2) Process innovation; (3) Marketing innovation; and (4) Organisational innovation (OECD, 2007).

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Business Evidence

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Business Application

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Professional Tools

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Further Reading

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Types of Innovations References (4 of up to 20) *

  • Bisbe, J., and Otley, D. (2004) The effects of the interactive use of management control systems on product innovation. Accounting, Organizations and Society, Vol.29(8), pp. 709-737.
  • Danneels, E. (2002) The dynamics of product innovation and firm competences. Strategic Management Journal, Vol.23, pp. 1095-1121.
  • Dougherty, D. (1992a) A practice-centered model of organizational renewal through product innovation. Strategic Management Journal, Vol.13, pp. 77-92.
  • Dougherty, D. (1992b) Interpretive barriers to successful product innovation in large firms. Organization Science, Vol.3(2), pp, 179-202.

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