Strategic Planning
This concept reviews the process of strategic planning and shows how companies can implement strategies to enhance company and product competitiveness. It also offers a summary of the benefits of the process and examples of its application.
Technique Overview
Strategic Planning Definition
Strategic planning is a disciplined effort to produce fundamental decisions and actions aimed at shaping the nature and direction of an organisation’s activities (Bryson, 1988; Rudd et al., 2008).
Strategic Planning Description *
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Business Evidence
Strengths, weaknesses and examples of Strategic Planning *
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Business Application
Implementation, success factors and measures of Strategic Planning *
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Professional Tools
Strategic Planning videos and downloads *
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Further Reading
Strategic Planning web and print resources *
Strategic Planning references (4 of up to 20) *
- Baghai, M., Coley, S. & White, D. (2000) The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise. London: Orion Business.
- Baghai, M., Coley, S. & White, D. (2000) The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise. London: Orion Business.
- Bryson, J. (1988) Strategic Planning for Public and Non-profit Organisations. Jossey-Bass, San Francisco.
- Chermack, T.J. & Serkey Bishop, J.M. (2025) ‘Update on a theoretical model of scenario planning: Empirical evidence and supporting research – towards a theory’, in Crawford, M.M. & Wright, G. (eds.) Improving and Enhancing Scenario Planning. Cheltenham: Edward Elgar.
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