Strategic Planning


This concept reviews the process of strategic planning and shows how companies can implement strategies to enhance company and product competitiveness. It also offers a summary of the benefits of the process and examples of its application.

Technique Overview

Strategic Planning

Strategic Planning Definition

Strategic planning is a disciplined effort to produce fundamental decisions and actions aimed at shaping the nature and direction of an organisation’s activities (Bryson, 1988; Rudd et al., 2008).

Strategic Planning Description *

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Business Evidence

Strategic Planning Strengths *

Strategic Planning Weaknesses *

Examples of Strategic Planning *

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Business Application

Strategic Planning Implementation *

Success Factors of Strategic Planning *

Measures of Strategic Planning *

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Professional Tools

Strategic Planning Videos *

Strategic Planning Downloads *

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Further Reading

Strategic Planning Web Resources *

Strategic Planning Print Resources *

Strategic Planning References (4 of up to 20) *

  • Bryson, J. (1988) Strategic Planning for Public and Non-profit Organisations. Jossey-Bass, San Francisco.
  • Drummond, G., Ensor, J. and Ashford, R. (2008) Strategic Marketing: Planning and Control. Butterworth-Heinemann, Oxford, UK.
  • Dwyer, R. (1997) Strategic Planning: The Concept. Department of Indian Affairs, India.
  • FCAR (2001) Best Practices: Strategic Planning, Foundation for Community Association Research, US.

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