SWOT Analysis
SWOT analysis remains a foundational strategic planning tool, enabling organisations to assess internal strengths and weaknesses alongside external opportunities and threats. Recent research has explored its applications and limitations within modern strategic contexts (Teoli, Sanvictores and An, 2023).
Technique Overview
SWOT Analysis Definition
SWOT is a technique for analysing the internal and external environments of an organisation through the identification and assessment of its strengths, weaknesses, opportunities, and threats. It entails a distillation of the findings from an internal and external audit that highlights, from a strategic perspective, the key organisational strengths and weaknesses, as well as the opportunities and threats facing the business (Kotler and Armstrong, 2011).
SWOT Analysis Description *
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Business Evidence
Strengths, weaknesses and examples of SWOT Analysis *
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Business Application
Implementation, success factors and measures of SWOT Analysis *
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Professional Tools
SWOT Analysis videos and downloads *
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Further Reading
SWOT Analysis web and print resources *
SWOT Analysis references (4 of up to 20) *
- Hill, T. and Westbrook, R. (1997) ‘SWOT analysis: It's time for a product recall’, Long Range Planning, 30(1), pp. 46–52.
- IIDE (2024) ‘An In-Depth SWOT Analysis of Tesla - 2025 Updated’. Available at: https://iide.co/case-studies/swot-analysis-of-tesla/ (Accessed: 24 April 2025).
- IIDE (2024) ‘Detailed SWOT Analysis of Electronic Arts - 2025’. Available at: https://iide.co/case-studies/swot-analysis-of-electronic-arts/ (Accessed: 24 April 2025).
- IMS Proschool (2024) ‘Understanding SWOT Analysis with a Case Study’. Available at: https://proschoolonline.com/blog/understanding-swot-analysis-with-a-case-study (Accessed: 24 April 2025).
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