Product Life Cycle
Product life cycle refers to the stages through which a product or a product category bypass. The concept describes the four stages and offers some practical suggestions on how companies can use product life cycle information in their strategy development and marketing operations.
Product Life Cycle Definition
The Product Life Cycle (PLC) is a generalised model of the sales trend for a product class or category over a period of time, and of related changes in competitive behavior (Buzzel, 1966).
Product Life Cycle Description *
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Product Life Cycle Strengths *
Product Life Cycle Weaknesses *
Examples of Product Life Cycle *
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Product Life Cycle Implementation *
Success Factors of Product Life Cycle *
Measures of Product Life Cycle *
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Product Life Cycle Videos *
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Product Life Cycle References (4 of up to 20) *
- Baker, M. and Hart, S. (1999) Product Strategy and Management, Prentice Hall, Essex, UK.
- Burnes, B. (2009) Managing Change. (5th Ed.) Pearson Education, Essex, UK.
- Buzzel, R. (1966) Competitive Behavior and Product Life Cycles. The 1966 World Congress, Chicago, American Marketing Association.
- Day, S. (1981) The Product Life Cycle: Analysis and Application Issues. Journal of Marketing, Vol. 45, pp. 60-67.
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