e-Commerce


This concept provides an explanation of what e-Commerce is, how it can be applied and managed, and how companies can assess its major opportunities, limitations, issues, and risks. It concept also offers practical case evidence and additional resources.

Technique Overview

e-Commerce

e-Commerce Definition

e-Commerce refers to the technology-mediated exchanges and transactions between parties, as well as to the electronically based intra- or inter-organisational activities that facilitate such exchanges (Rayport and Jaworski, 2003). It is generally considered a subcategory of e-Business (Jelassi and Enders, 2004; Timmers, 2005) and sometimes the two terms are used interchangeably (CIPS: Electronic Commerce and e-Business).

e-Commerce Description *

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Business Evidence

e-Commerce Strengths *

e-Commerce Weaknesses *

Examples of e-Commerce *

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Business Application

e-Commerce Implementation *

Success Factors of e-Commerce *

Measures of e-Commerce *

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Professional Tools

e-Commerce Videos *

e-Commerce Downloads *

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Further Reading

e-Commerce Web Resources *

e-Commerce Print Resources *

e-Commerce References (4 of up to 20) *

  • Brynjolfsson, E., Hu, Y. and Smith, M.D. (2006) From Niches to Riches: The Anatomy of the Long Tail. Sloan Management Review, Vol. 47(4), pp. 67-71.
  • BusinessLink (2011) E-Commerce. Gov.uk Web Portal. [online] Available at: www.businesslink.gov.uk/bdotg/action/layer?topicId=1073866263 [Accessed 20 November 2011].
  • Curran, K., McCartney, D. and Elder, K. (2006) The Power of Long Tail. Journal of Information Technology Impact, Vol. 6(3), pp. 129-134.
  • Evans, B. (2014) Why Amazon Has No Profits (And Why It Works). Retrieved at: http://ben-evans.com

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