PESTEL Analysis

PESTEL Analysis Definition

PESTEL analysis is a strategic tool used to assess external macro-environmental factors that influence an organisation. It examines political, economic, social, technological, environmental and legal elements to help businesses anticipate risks and opportunities in their operating environment (Strategic Management Insight 2023).

PESTEL Analysis Description *

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Strengths, weaknesses and examples of PESTEL Analysis *

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Implementation, success factors and measures of PESTEL Analysis *

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PESTEL Analysis web and print resources *

PESTEL Analysis references (4 of up to 20) *

• Aguilar, F. J. (1967). Scanning the Business Environment. Macmillan.
• Chatman, J. A., & Cha, S. E. (2003). "Leading By Leveraging Culture." California Management Review, 45(4), 20-34.
• Çitilci, T., & Akbalık, M. (2020). "The Importance of PESTEL Analysis for Environmental Scanning Process." In Handbook of Research on Decision-Making Techniques in Financial Marketing (pp. 336-357). IGI Global.
• Grant, R. M. (2016). Contemporary Strategy Analysis (9th ed.). Wiley.

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