Organisational Behaviour Modification


This concept explores perspectives on organisational behaviour through the examination and revision of the literature in the field. It provides a concise step-by-step guide of how to modify an individual's behaviour to improve performance.

Technique Overview

Organisational Behaviour Modification

Organisational Behaviour Modification Definition

Organisational Behaviour Modification (OBMod) referers to the "systematic application of behavior technologies to improve performance of individuals and groups in organisations. The model involves application of principles of behavior derived from basic research in the field of behavior analysis" (Welsh et al., 1993).

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Business Evidence

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Business Application

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Professional Tools

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Further Reading

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Organisational Behaviour Modification References (4 of up to 20) *

  • Aldis, O. (1961) Of Pigeons and Men. Harvard Business Review, Vol. 39, pp. 59-63.
  • Barling, J. and Wainstein, T. (1979) Attitudes, Labeling Bias, and Behavior Modification in Work Organizations. Behaviour Therapy, Vol. 10, pp. 129-136.
  • DuBrin, A.J. (2005) Self-Perceived Technical Orientation and Attitudes Toward Being Flattered. Psychological Reports, Vol. 96, pp. 852-854
  • Hammer, M. (1971) The Application of Behavioral Conditioning Procedures to the Problems of Quality Control: Comment. Academy of Management Journal, Vol. 14, pp. 529-532; Fry, F.L. (1974) Operant Conditioning in Organizational Settings: Of Mice or Men?. Personnel, Vol. 51, pp. 17-24.

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