Neuroscience


Neuroscience is transforming our understanding of human behaviour, decision-making, and workplace performance. By exploring how the brain processes information, regulates emotion, and drives action, organisations can harness these insights to shape more effective leadership, communication, and team dynamics. This section explores real-world case st

Technique Overview

Neuroscience

Neuroscience Definition

Neuroscience studies how the nervous system develops, is structured and functions. At its core is connectivity. Hebb (1949) put it simply: “neurons that fire together wire together.” The field examines mechanisms of neuronal activity, their interactions and brain architecture, and how these give rise to cognition, behaviour and consciousness. Contemporary work links connectivity to learning, memory and decision making in complex organisational contexts (Pessoa, 2021).

Neuroscience Description *

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Business Evidence

Strengths, weaknesses and examples of Neuroscience *

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Business Application

Implementation, success factors and measures of Neuroscience *

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Professional Tools

Neuroscience videos and downloads *

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Further Reading

Neuroscience web and print resources *

Neuroscience references (4 of up to 20) *

  • Aithal, P.S. and Satpathy, C.P.D.J. (2024) ‘Exploring Neuro Management: Bridging Science and Leadership – An Overview’, International Journal of Applied Engineering and Management Letters (IJAEML), 8(2), pp. 39–73. https://doi.org/10.47992/IJAEML.2581.7000.0223.
  • Bloom, N., Liang, J., Roberts, J. & Ying, Z. J. (2015) ‘Does Working from Home Work? Evidence from a Chinese Experiment’, Quarterly Journal of Economics, 130(1), pp. 165–218. doi: 10.1093/qje/qju032
  • Costandi, M. (2016) Neuroplasticity. Cambridge, MA: The MIT Press. (MIT Press Essential Knowledge series) ISBN: 9780262529334
  • Damasio, A., 2010. Self Comes to Mind: Constructing the Conscious Brain. London: William Heinemann.

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