Neuroscience
Neuroscience offers a deep understanding of the way we think and act. Case studies present the solutions adopted by companies to implement these new findings in their organisation, improving performances and results.
Technique Overview
Neuroscience Definition
Neuroscience is the study of how the nervous systems develops, its structure and what it does. The most fundamental property of the brain is connectivity. Canadian psychologist Hebb (Hebb, 1949): “Neurons that fire together, wire together” (Löwel 1992), that associated activity creates inter-connection amongst single and groups of neurons. The aim of neuroscience is to understand underlying mechanisms of the neurons, their interaction and the overall architecture of the brain, but also the functional processes of the brain, stretching the areas of inquiry to human cognition and mind.
Neuroscience Description *
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Business Evidence
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Examples of Neuroscience *
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Business Application
Neuroscience Implementation *
Success Factors of Neuroscience *
Measures of Neuroscience *
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Professional Tools
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Further Reading
Neuroscience Web Resources *
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Neuroscience References (4 of up to 20) *
- Baars, B.J., Gage, N.M. (2010) Cognition, Brain, and Consciousness: Introduction to Cognitive Neuroscience. Oxford: Elsevier
- Butler, M. J.R., O'Broin, H. L.R., Lee, N. and Senior, C. (2016), How Organizational Cognitive Neuroscience Can Deepen Understanding of Managerial Decision-making: A Review of the Recent Literature and Future Directions. International Journal of Management Reviews, 18: 542–559
- Changeaux, J.P. (2004) The physiology of truth. Cambridge MA: Harvard University Press
- Churchland, P. (2013) Touching A Nerve: The Self as Brain. London: W. W. Norton & Company.
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