Neuroscience
Neuroscience is transforming our understanding of human behaviour, decision-making, and workplace performance. By exploring how the brain processes information, regulates emotion, and drives action, organisations can harness these insights to shape more effective leadership, communication, and team dynamics. This section explores real-world case st
Technique Overview
Neuroscience Definition
Neuroscience is the study of how the nervous system develops, its structure, and its function. At the heart of brain activity is the principle of connectivity. Canadian psychologist Donald Hebb famously stated, “neurons that fire together, wire together” (Hebb, 1949), a concept further supported by later studies showing that synchronised neural activity fosters the strengthening of synaptic connections (Löwel, 1992). Neuroscience seeks to uncover the mechanisms that govern neuronal function, their interactions, and the broader architecture of the brain. Beyond structure, it extends to the func
Neuroscience Description *
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Business Evidence
Strengths, weaknesses and examples of Neuroscience *
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Business Application
Implementation, success factors and measures of Neuroscience *
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Professional Tools
Neuroscience videos and downloads *
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Further Reading
Neuroscience web and print resources *
Neuroscience references (4 of up to 20) *
- Aithal, P.S. and Satpathy, R., 2024. Neuro-management in leadership and organisational contexts. International Journal of Applied Engineering and Management Letters, 8(1), pp.34–49.
- Birolim, A., Almeida, M. and Silva, L., 2023. Artificial intelligence and neuroscience: Transformative synergies in brain research. Journal of Clinical Medicine, 12(2), p.550.
- Bloom, N., Liang, J., Roberts, J. and Ying, Z., 2024. The effects of hybrid working on employee retention: Evidence from a randomized trial. Management Science, 70(1), pp.101–117.
- Costandi, M., 2016. Neuroplasticity. Cambridge, MA: MIT Press.
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