Competitive Strategy


The competitive strategy concept explains Michael Porter’s theory of competitive strategy and describes the five forces that determine how competition in industry is shaped. It will give you an understanding of the theory’s practical application and will help you to make more informed business decisions.

Technique Overview

Competitive Strategy

Competitive Strategy Definition

Competitive strategy refers to how a company competes in a particular industry and seeks to gain a competitive advantage over its rivals (Porter, 1980).

Competitive Strategy Description *

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Business Evidence

Competitive Strategy Strengths *

Competitive Strategy Weaknesses *

Examples of Competitive Strategy *

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Business Application

Competitive Strategy Implementation *

Success Factors of Competitive Strategy *

Measures of Competitive Strategy *

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Professional Tools

Competitive Strategy Videos *

Competitive Strategy Downloads *

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Further Reading

Competitive Strategy Web Resources *

Competitive Strategy Print Resources *

Competitive Strategy References (4 of up to 20) *

  • Burke, A., van Stel, A. and Thurik, R. (2010) Blue Ocean vs. Five Forces. Harvard Business Review, May.
  • Business Week (2006) Fashion Conquistador. [Online] Available at: http://www.businessweek.com/magazine/content/06_36/b3999063.htm
  • Campbell-Hunt, C. (2000) What Have We Learned about Generic Competitive Strategy? A Meta-analysis. Strategic Management Journal, Vol. 21, pp. 127-54.
  • Gillen, D. and Lall, A. (2004) Competitive Advantage of Low-Cost Carriers: Some Implications for Airports. Journal of Air Transport Management, Vol. 10(1), pp. 41-50.

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