Commercial Awareness


Commercial awareness is generally defined as an understanding of the wider environment in which an organisation operates. This concept reviews the main advantages of employing commercially aware personnel and suggests how organisations can facilitate the increase in their staff’s commercial awareness.

Technique Overview

Commercial Awareness

Commercial Awareness Definition

Commercial awareness refers to an individual’s broad understanding of how businesses operate internally and of the wider market and environmental issues affecting organisations (Owens et al., 1998). It is also the ability to apply this knowledge and understanding in practice to benefit organisations (Stephenson and Cook, 2005).

Commercial Awareness Description *

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Business Evidence

Commercial Awareness Strengths *

Commercial Awareness Weaknesses *

Examples of Commercial Awareness *

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Business Application

Commercial Awareness Implementation *

Success Factors of Commercial Awareness *

Measures of Commercial Awareness *

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Professional Tools

Commercial Awareness Videos *

Commercial Awareness Downloads *

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Further Reading

Commercial Awareness Web Resources *

Commercial Awareness Print Resources *

Commercial Awareness References (4 of up to 20) *

  • Cox, A., Chicks and, D. and Ireland, P. (2005) Overcoming demand management problems: The scope for improving reactive and proactive supply management in the UK Health Service. Journal of Public Procurement, Vol. 5(1), pp.1-22.
  • Erridge, A. (2004) UK Public Procurement Policy and the Delivery of Public Value. In K.Thai, ed. Challenges in Public Procurement: An International Perspective. PrAcademics Press, Florida, US.
  • Greyling, L.A., Visser, D. and Fourie, L. (2003) Construct validity of competency dimensions in a team leader assessment centre. SA Journal of Industrial Psychology, Vol. 29(2), pp.10-19.
  • Loi, R., Hang-Yue, N. and Foley, S. (2006) Linking employees' justice perceptions to organisational commitment and intention to leave: The mediating role of perceived organisational support. Journal of Occupational and Organizational Psychology, Vol. 79(1), pp.101-120.

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