Commercial awareness is generally defined as an understanding of the wider environment in which an organisation operates. This concept reviews the main advantages of employing commercially aware personnel and suggests how organisations can facilitate the increase in their staff’s commercial awareness.
Commercial Awareness Definition
Commercial awareness refers to an individual’s broad understanding of how businesses operate internally and of the wider market and environmental issues affecting organisations (Owens et al., 1998). It is also the ability to apply this knowledge and understanding in practice to benefit organisations (Stephenson and Cook, 2005).
Commercial Awareness Description *
* The full technique overview is available for members only. Why not sign up for a free trial of our business management platform, and learn all about Commercial Awareness.
Commercial Awareness Strengths *
Commercial Awareness Weaknesses *
Examples of Commercial Awareness *
* The business evidence section is for members only. Please log in or subscribe to view the Business Evidence.
Commercial Awareness Implementation *
Success Factors of Commercial Awareness *
Measures of Commercial Awareness *
* The business application section is for members only. Please log in or subscribe to view the Business application.
Commercial Awareness Videos *
Commercial Awareness Downloads *
* The professional tools section is for members only. Please log in or subscribe to view the professional tools.
Commercial Awareness Web Resources *
Commercial Awareness Print Resources *
Commercial Awareness References (4 of up to 20) *
- Cox, A., Chicks and, D. and Ireland, P. (2005) Overcoming demand management problems: The scope for improving reactive and proactive supply management in the UK Health Service. Journal of Public Procurement, Vol. 5(1), pp.1-22.
- Erridge, A. (2004) UK Public Procurement Policy and the Delivery of Public Value. In K.Thai, ed. Challenges in Public Procurement: An International Perspective. PrAcademics Press, Florida, US.
- Greyling, L.A., Visser, D. and Fourie, L. (2003) Construct validity of competency dimensions in a team leader assessment centre. SA Journal of Industrial Psychology, Vol. 29(2), pp.10-19.
- Loi, R., Hang-Yue, N. and Foley, S. (2006) Linking employees' justice perceptions to organisational commitment and intention to leave: The mediating role of perceived organisational support. Journal of Occupational and Organizational Psychology, Vol. 79(1), pp.101-120.
* The further reading section is for members only. Please log in or subscribe to view the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Commercial Awareness and hundreds of other essential business management techniques