Brainstorming is one of the best-known techniques available for creative problem-solving. This concept describes the technique and explores its benefits and weaknesses. It goes on to set out procedures for organising effective brainstorming sessions and offers some examples of brainstorming drawn from past experiences of renowned organisations.

Technique Overview


Brainstorming Definition

Brainstorming is a technique by which a group attempts to find a solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising group creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest (Baumgartner, 2007).

Brainstorming Description *

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Business Evidence

Brainstorming Strengths *

Brainstorming Weaknesses *

Examples of Brainstorming *

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Business Application

Brainstorming Implementation *

Success Factors of Brainstorming *

Measures of Brainstorming *

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Professional Tools

Brainstorming Videos *

Brainstorming Downloads *

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Further Reading

Brainstorming Web Resources *

Brainstorming Print Resources *

Brainstorming References (4 of up to 20) *

  • Baumgartner, J. (2007) The Complete Guide to Managing Traditional Brainstorming Events. Bwiti, Belgium.
  • Coyne, K.P. and Coyne, S.T. (2011) Brainsteering: A Better Approach to Breakthrough Ideas. Harper Business, New York.
  • Dennis, A., Valacich, J., Carte, T., Garfiled, M., Haley, B. and Aronson, J. (1997) The Effectiveness of Multiple Dialogue in Electronic Brainstorming. Information Systems Research, Vol. 8(2), pp. 203–211.
  • Hackman, J.R. and Morris, C.G. (1978) Group Process and Group Effectiveness: A Reappraisal. In L. Berkowitz (Ed.), Group Processes, Academic Press, New York, pp. 57– 66.

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