Brainstorming is one of the best-known techniques available for creative problem-solving. This concept describes the technique and explores its benefits and weaknesses. It goes on to set out procedures for organising effective brainstorming sessions and offers some examples of brainstorming drawn from past experiences of renowned organisations.
Brainstorming is a technique by which a group attempts to find a solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising group creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest (Baumgartner, 2007).
Brainstorming Description *
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Strengths, weaknesses and examples of Brainstorming *
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Implementation, success factors and measures of Brainstorming *
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Brainstorming videos and downloads *
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Brainstorming web and print resources *
Brainstorming references (4 of up to 20) *
- Baumgartner, J. (2007) The Complete Guide to Managing Traditional Brainstorming Events. Bwiti, Belgium.
- Coyne, K.P. and Coyne, S.T. (2011) Brainsteering: A Better Approach to Breakthrough Ideas. Harper Business, New York.
- Dennis, A., Valacich, J., Carte, T., Garfiled, M., Haley, B. and Aronson, J. (1997) The Effectiveness of Multiple Dialogue in Electronic Brainstorming. Information Systems Research, Vol. 8(2), pp. 203–211.
- Hackman, J.R. and Morris, C.G. (1978) Group Process and Group Effectiveness: A Reappraisal. In L. Berkowitz (Ed.), Group Processes, Academic Press, New York, pp. 57– 66.
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