Brainstorming
Brainstorming is one of the best-known techniques available for creative problem-solving. This concept describes the technique and explores its benefits and weaknesses. It goes on to set out procedures for organising effective brainstorming sessions and offers some examples of brainstorming drawn from past experiences of renowned organisations.
Technique Overview
Brainstorming Definition
Brainstorming is a technique by which a group attempts to find a solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising group creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest (Baumgartner, 2007).
Brainstorming Description *
* The full technique overview will be available soon. Contact us to register your interest in our business management platform, and learn all about Brainstorming.
Business Evidence
Strengths, weaknesses and examples of Brainstorming *
* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.
Business Application
Implementation, success factors and measures of Brainstorming *
* The business application section is for premium members only. Please contact us about accessing the Business application.
Professional Tools
Brainstorming videos and downloads *
* The professional tools section is for premium members only. Please contact us about accessing the professional tools.
Further Reading
Brainstorming web and print resources *
Brainstorming references (4 of up to 20) *
- Baumgartner, J. (2007) The Complete Guide to Managing Traditional Brainstorming Events. Bwiti, Belgium.
- Coyne, K.P. and Coyne, S.T. (2011) Brainsteering: A Better Approach to Breakthrough Ideas. Harper Business, New York.
- Dennis, A., Valacich, J., Carte, T., Garfiled, M., Haley, B. and Aronson, J. (1997) The Effectiveness of Multiple Dialogue in Electronic Brainstorming. Information Systems Research, Vol. 8(2), pp. 203–211.
- Hackman, J.R. and Morris, C.G. (1978) Group Process and Group Effectiveness: A Reappraisal. In L. Berkowitz (Ed.), Group Processes, Academic Press, New York, pp. 57– 66.
* The further reading section is for premium members only. Please contact us about accessing the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Brainstorming and hundreds of other essential business management techniques