The main assumption of behaviourism is that we are born a blank slate and all behaviour is learnt from the environment. This concept looks at the notion of motivation and reviews the impact of system-wide factors on the individual.
Behaviourist Psychology Definition
Behaviourist Psychology, or Behaviourism, is a branch of psychology based on the principles of John B. Watson. It espouses the belief that the study of human behaviour can be more scientific as "behaviours can be measured, trained and changed" (Watson, 1913). This school of thought puts forth the idea that learning leads to permanent behavioural change and that this change is largely determined by the environment. The term 'conditioning', therefore, is extensively used when applying these principles to real-life situations (Ormrod, 1999).
Behaviourist Psychology Description *
* The full technique overview is available for members only. Why not sign up for a free trial of our business management platform, and learn all about Behaviourist Psychology.
Behaviourist Psychology Strengths *
Behaviourist Psychology Weaknesses *
Examples of Behaviourist Psychology *
* The business evidence section is for members only. Please log in or subscribe to view the Business Evidence.
Behaviourist Psychology Implementation *
Success Factors of Behaviourist Psychology *
Measures of Behaviourist Psychology *
* The business application section is for members only. Please log in or subscribe to view the Business application.
Behaviourist Psychology Videos *
Behaviourist Psychology Downloads *
* The professional tools section is for members only. Please log in or subscribe to view the professional tools.
Behaviourist Psychology Web Resources *
Behaviourist Psychology Print Resources *
Behaviourist Psychology References (4 of up to 20) *
- Amabile, T.M. (1985) Motivation and Creativity: Effects of Motivational Orientation on Creative Writers. Journal of Personality and Social Psychology, Vol. 48, pp. 393-399.
- Argyris, C. (2008) Teaching Smart People How to Learn. Boston: Harvard Business Press.
- Brown, P. (2009) Group Versus Individual Compensation Schemes for Senior Executives and Firm Performance. Ph.D. dissertation, University of Technology, Sydney.
- Chiang, F.F.T. and Birtch, T.A. (2006) An Empirical Examination of Reward Preferences within and across National Settings. Management International Review. Vol. 46(5), pp. 573-596.
* The further reading section is for members only. Please log in or subscribe to view the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Behaviourist Psychology and hundreds of other essential business management techniques