Boston Consulting Group Matrix


The BCG Matrix is one of the most popular methods of portfolio planning. The concept reviews the components of the matrix and examines their strategic implications and limitations.

Technique Overview

Boston Consulting Group Matrix

Boston Consulting Group Matrix Definition

The Boston Consulting Group (BCG) Matrix is a tool used to assess the organisation’s market position relative to its competitors in terms of its product/service range (Lynch, 2006; Mikkola, 2001).

Boston Consulting Group Matrix Description *

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Business Evidence

Boston Consulting Group Matrix Strengths *

Boston Consulting Group Matrix Weaknesses *

Examples of Boston Consulting Group Matrix *

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Business Application

Boston Consulting Group Matrix Implementation *

Success Factors of Boston Consulting Group Matrix *

Measures of Boston Consulting Group Matrix *

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Professional Tools

Boston Consulting Group Matrix Videos *

Boston Consulting Group Matrix Downloads *

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Further Reading

Boston Consulting Group Matrix Web Resources *

Boston Consulting Group Matrix Print Resources *

Boston Consulting Group Matrix References (4 of up to 20) *

  • BCG (2007) Measuring Innovation 2007: A BCG Senior Management Survey. [Online] Available at: www.bcg.com/documents/file15066.pdf [Accessed: 23 January 2012].
  • Burnes, B. (2009) Managing Change. (5th Ed.) Pearson Education, Essex, UK.
  • CNNMoney (2006) Apple’s Remarkable Comeback Story. [Online] Available at: money.cnn.com/2006/03/29/technology/apple_anniversary/index.htm [Accessed: 23 January 2012].
  • Daft, R.L. (2010) Management. Cengage Learning, Mason, OH.

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