Boston Consulting Group Matrix
The BCG Matrix is one of the most popular methods of portfolio planning. The concept reviews the components of the matrix and examines their strategic implications and limitations.
Technique Overview
Boston Consulting Group Matrix Definition
The Boston Consulting Group (BCG) Matrix is a tool used to assess the organisation’s market position relative to its competitors in terms of its product/service range (Lynch, 2006; Mikkola, 2001).
Boston Consulting Group Matrix Description *
* The full technique overview will be available soon. Contact us to register your interest in our business management platform, and learn all about Boston Consulting Group Matrix.
Business Evidence
Strengths, weaknesses and examples of Boston Consulting Group Matrix *
* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.
Business Application
Implementation, success factors and measures of Boston Consulting Group Matrix *
* The business application section is for premium members only. Please contact us about accessing the Business application.
Professional Tools
Boston Consulting Group Matrix videos and downloads *
* The professional tools section is for premium members only. Please contact us about accessing the professional tools.
Further Reading
Boston Consulting Group Matrix web and print resources *
Boston Consulting Group Matrix references (4 of up to 20) *
- BCG (2007) Measuring Innovation 2007: A BCG Senior Management Survey. [Online] Available at: www.bcg.com/documents/file15066.pdf [Accessed: 23 January 2012].
- Burnes, B. (2009) Managing Change. (5th Ed.) Pearson Education, Essex, UK.
- CNNMoney (2006) Apple’s Remarkable Comeback Story. [Online] Available at: money.cnn.com/2006/03/29/technology/apple_anniversary/index.htm [Accessed: 23 January 2012].
- Daft, R.L. (2010) Management. Cengage Learning, Mason, OH.
* The further reading section is for premium members only. Please contact us about accessing the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Boston Consulting Group Matrix and hundreds of other essential business management techniques