Virtual Integration


Virtual integration stitches together a business with partners that are treated as if they are inside the company (Michael Dell, Founder of Dell Inc.). Find out why virtual integration has been dubbed the future of supply chains. Key strengths and weaknesses are outlined and advice on implementation and measurement is provided.

Technique Overview

Virtual Integration

Virtual Integration Definition

The term virtual integration was introduced by Michael Dell in the 1990s to describe processes resulting from combining traditional supply chain vertical integration with the characteristics of the virtual organisation. Virtual integration uses technology to bind together a dispersed network of suppliers, manufacturers and distributors (Kraemer & Dedrick, 2002).

Virtual Integration Description *

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Business Evidence

Virtual Integration Strengths *

Virtual Integration Weaknesses *

Examples of Virtual Integration *

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Business Application

Virtual Integration Implementation *

Success Factors of Virtual Integration *

Measures of Virtual Integration *

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Professional Tools

Virtual Integration Videos *

Virtual Integration Downloads *

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Further Reading

Virtual Integration Web Resources *

Virtual Integration Print Resources *

Virtual Integration References (4 of up to 20) *

  • Abebe, M.A. (2007) To Integrate or Not to Integrate: Factors Affecting the Adoption of Virtual Integration Strategy in Organisations. Business Strategy Series, Vol. 8(3), pp. 196-202.
  • Barki, H. and Pinsonneault, A. (2005) A Model of Organisational Integration, Implementation Effort and Performance. Organization Science, Vol. 16(2), pp. 165-179.
  • Chaffey, D. (2009) E-Business and E-Commerce Management. Prentice Hall.
  • Clay, B. (2010) Selling Change: 101+ Secrets for Growing Sales by Leading Change. Ariva Publishing.

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