Third-Party Marketplaces
The concept describes a business model where companies leave web marketing to a third party. It reviews the relevant literature and main characteristics of web-based platforms and highlights their main benefits and success factors.
Technique Overview
Third-Party Marketplaces Definition
A third-party marketplace is a web-based platform which offers a range of capabilities that connects sellers with buyers, for example wholesale companies, end customers (Ince, 2004). A third-party marketplace offers users an interface to the supplier’s product catalogues and may additionally support payment, logistics, or ordering (Tsalgatidou and Pitoura, 2001).
Third-Party Marketplaces Description *
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Business Evidence
Strengths, weaknesses and examples of Third-Party Marketplaces *
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Business Application
Implementation, success factors and measures of Third-Party Marketplaces *
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Professional Tools
Third-Party Marketplaces videos and downloads *
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Further Reading
Third-Party Marketplaces web and print resources *
Third-Party Marketplaces references (4 of up to 20) *
- Anderson, C. (2007) The Long Tail: How Endless Choice is Creating Unlimited Demand. Random House Publishing: London.
- Belleflamme, P. and Toulemonde, E. (2004) B2B Marketplaces: Emergence and Entry. CORE Discussion paper. Université Catholique de Louvain, No.78.
- BuyIT and CIPS: Building the Business Case for e-procurement.
- BuyIT and CIPS: Content and Catalogue Management.
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