Third-Party Marketplaces


The concept describes a business model where companies leave web marketing to a third party. It reviews the relevant literature and main characteristics of web-based platforms and highlights their main benefits and success factors.

Technique Overview

Third-Party Marketplaces Definition

A third-party marketplace is a web-based platform which offers a range of capabilities that connects sellers with buyers, for example wholesale companies, end customers (Ince, 2004). A third-party marketplace offers users an interface to the supplier’s product catalogues and may additionally support payment, logistics, or ordering (Tsalgatidou and Pitoura, 2001).

Third-Party Marketplaces Description *

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Business Evidence

Third-Party Marketplaces Strengths *

Third-Party Marketplaces Weaknesses *

Examples of Third-Party Marketplaces *

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Business Application

Third-Party Marketplaces Implementation *

Success Factors of Third-Party Marketplaces *

Measures of Third-Party Marketplaces *

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Professional Tools

Third-Party Marketplaces Videos *

Third-Party Marketplaces Downloads *

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Further Reading

Third-Party Marketplaces Web Resources *

Third-Party Marketplaces Print Resources *

Third-Party Marketplaces References (4 of up to 20) *

  • Anderson, C. (2007) The Long Tail: How Endless Choice is Creating Unlimited Demand. Random House Publishing: London.
  • Belleflamme, P. and Toulemonde, E. (2004) B2B Marketplaces: Emergence and Entry. CORE Discussion paper. Université Catholique de Louvain, No.78.
  • BuyIT and CIPS: Building the Business Case for e-procurement.
  • BuyIT and CIPS: Content and Catalogue Management.

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