Strategic Intent
The concept explains how organisations can leverage strategic intent - energy and resources - to achieve a unified organisational goal. It describes how many leading organisations have achieved success using this philosophy and outlines the steps required to implement it effectively.
Technique Overview
Strategic Intent Definition
The strategic intent of an organisation describes how the firm’s energy and resources are channelled into a focused and unified overall goal (Daft et al., 2010; Hamel & Prahalad, 1989). It is the strategic direction and destiny to be pursued by the company (Landrum, 2008).
Strategic Intent Description *
* The full technique overview will be available soon. Contact us to register your interest in our business management platform, and learn all about Strategic Intent.
Business Evidence
Strengths, weaknesses and examples of Strategic Intent *
* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.
Business Application
Implementation, success factors and measures of Strategic Intent *
* The business application section is for premium members only. Please contact us about accessing the Business application.
Professional Tools
Strategic Intent videos and downloads *
* The professional tools section is for premium members only. Please contact us about accessing the professional tools.
Further Reading
Strategic Intent web and print resources *
Strategic Intent references (4 of up to 20) *
- Burnes, B. (2009) Managing Change (5th Ed.), Pearson Education, Essex, UK.
- Daft, R. L., Murphy, J. and Willmott, H. (2010) Organization Theory and Design, Cengage Learning, Mason, OH.
- Hamel, G. and Prahalad, C. K. (1989) Strategic Intent, Harvard Business Review, May-June, pp. 63-75.
- Ibis Associates (2010) Competitive Analysis, [Online], available at: http://www.ibisassoc.co.uk/competitive-analysis.htm.
* The further reading section is for premium members only. Please contact us about accessing the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Strategic Intent and hundreds of other essential business management techniques