Stakeholder Partnerships


This technique explains how CR&S practitioners can manage and influence stakeholder relationships after key stakeholders have been identified. It focuses on selecting appropriate engagement levels, using ethical influence, building trust, and developing effective partnerships.

Technique Overview

Stakeholder Partnerships Definition

Managing and influencing stakeholder relationships means using stakeholder mapping to decide how best to work differently with people and groups. It helps build trust, gain support, and move CR&S work forward. Choosing the right level of engagement can also turn important relationships into partnerships, where the organisation and its stakeholders work together towards shared CR&S goals.

Stakeholder Partnerships Description *

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Business Evidence

Strengths, weaknesses and examples of Stakeholder Partnerships *

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Business Application

Implementation, success factors and measures of Stakeholder Partnerships *

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Professional Tools

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Further Reading

Stakeholder Partnerships web and print resources *

Stakeholder Partnerships references (4 of up to 20) *

  • AccountAbility (2015) AA1000 Stakeholder Engagement Standard. www.accountability.org/standards/aa1000-stakeholder-engagement
  • Cialdini, R.B. (2021) Influence: The Psychology of Persuasion. New and Expanded edn. New York: Harper Business.
  • The Coca-Cola Company (2024) Returning water to nature and communities. www.coca-colacompany.com/about-us/environment/water
  • International Association for Public Participation (2018) IAP2 Spectrum of Public Participation. www.iap2.org/resource/resmgr/pillars/Spectrum_8.5x11_Print.pdf

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