Social Network Analysis


The concept reviews the development of social network analysis, its origins, and main contributors. It introduces the basic concepts and methods of social network analysis, their capabilities and limitations, as well as their business applications.

Technique Overview

Social Network Analysis

Social Network Analysis Definition

The social network analysis (SNA) is a methodology used to analyse the properties of social networks. The way in which the social network is represented is based on Graphs Theory, representing relations as nodes and links, where depending on the level of analysis, the nodes may represent entities such as people, technology, groups or firms (Zack, 2000). O’Reilly and Roberts (1977), and Tichy, Turshman and Fombrun (1979) affirm that SNA is central to the field of structural inquiry and represents an adequate method to analyse groups.

Social Network Analysis Description *

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Business Evidence

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Social Network Analysis Weaknesses *

Examples of Social Network Analysis *

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Business Application

Social Network Analysis Implementation *

Success Factors of Social Network Analysis *

Measures of Social Network Analysis *

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Professional Tools

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Further Reading

Social Network Analysis Web Resources *

Social Network Analysis Print Resources *

Social Network Analysis References (4 of up to 20) *

  • Burt, R. (1991) Structure. Version 4.2 Reference Manual, New York: Columbia University.
  • Butt, C. (2008) Social Network Analysis. A Methodological Introduction, Asian Journal of Social Sociology, Vol. 11, pp. 13-41.
  • Cantner U. and Graf, H. (2006) The Network of Innovators in Jena: An Application of Social Network Analysis. Research Policy Vol. 35(4), pp. 463-480
  • Chen, C. (2007) Social Networks at Sempra Energy's IT Division are Key to Building Strategic Capacity. Global Business and Organizational Excellence, Vol. 18(1), pp. 16-24.

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