Social Media Management


Social media management is an essential activity in all modern organisations. The concept explains how to fit social software and social strategies around core business problems and uses case study examples from across different industries to highlight how firms are executing their strategies.

Technique Overview

Social Media Management

Social Media Management Definition

Social media management refers to the collection of tools, processes, software, policies and strategies that companies use to pursue a professional approach to Enterprise 2.0 adoption and external social media interactions. It entails defining “a roadmap and applying validated instruments for managing change and implementation of Enterprise 2.0 solutions” and to those social media activities that extend beyond the firm to customers (Back & Koch, 2011).

Social Media Management Description *

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Business Evidence

Social Media Management Strengths *

Social Media Management Weaknesses *

Examples of Social Media Management *

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Business Application

Social Media Management Implementation *

Success Factors of Social Media Management *

Measures of Social Media Management *

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Professional Tools

Social Media Management Videos *

Social Media Management Downloads *

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Further Reading

Social Media Management Web Resources *

Social Media Management Print Resources *

Social Media Management References (4 of up to 20) *

  • André, P., Bernstein, M. and Luther, K. (2012) Vision Statement: What Makes a Great Tweet, Harvard Business Review, May.
  • Back, A. and Koch, M. (2011) Broadening Participation in Knowledge Management in Enterprise 2.0, Oldenbourg Wissenschaftsverlag GmbH Passau (Germany), Vol. 53 (3), pp. 135-41.
  • Berkman, R. (2012) GE’s Colab Brings Good Things to the Company, MIT Sloan Management Review, November.
  • Blanchard, O. (2011) Social Media ROI, Pearson, Boston, MA.

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