Setting Personal Development Goals Using SWOT Analysis


Setting personal development goals helps data analysts align skills with organisational needs. Using SWOT analysis and SMART goals, they can address weaknesses, leverage strengths, and adapt to industry changes effectively (Locke and Latham, 2019; Deloitte, 2020).

Technique Overview

Setting Personal Development Goals Using SWOT Analysis

Setting Personal Development Goals Using SWOT Analysis Definition

Personal development goals are structured aims to improve skills, knowledge, or behaviours. SWOT analysis identifies strengths, weaknesses, opportunities, and threats (Gürel and Tat, 2017). SMART goals ensure objectives are specific, measurable, achievable, relevant, and time-bound (Doran, 1981; Bovend’Eerdt et al., 2009).

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Business Evidence

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Business Application

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Further Reading

Setting Personal Development Goals Using SWOT Analysis web and print resources *

Setting Personal Development Goals Using SWOT Analysis references (4 of up to 20) *

  • BCS (2023) Your career. Available at: https://www.bcs.org/more/careers-support/your-career/
  • Bovend’Eerdt, T.J.H., Botell, R.E. and Wade, D.T. (2009) ‘Writing SMART rehabilitation goals and achieving goal attainment scaling: A practical guide’, Clinical Rehabilitation, 23(4), pp. 352–361.
  • Deloitte (2020) Building data analytics capabilities. Deloitte Insights. Available at: https://www2.deloitte.com/insights/
  • Doran, G.T. (1981) ‘There’s a S.M.A.R.T. way to write management’s goals and objectives’, Management Review, 70(11), pp. 35–36.

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