Scientific retailing is all about improving the customer experience through technological advancements - in-store and online. The concept explains the strengths and limitations of scientific retailing and provides illustrative case studies of retailers in different industries that have successfully used these tools and methods.
Scientific Retailing Definition
Scientific retailing is the use of innovative methods and analytical tools in retailing that often includes the use of sophisticated technologies. These methods and tools, once considered too complex and costly, now enable retailers to grow revenue and profit more effectively over the long run (Selden et al. 2002 Shankar et al., 2011).
Scientific Retailing Description *
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Scientific Retailing Strengths *
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Examples of Scientific Retailing *
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Scientific Retailing Implementation *
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Scientific Retailing Videos *
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Scientific Retailing References (4 of up to 20) *
- Harris, J.G. (2007) How retailers compete on analytics to achieve high performance. The CRM Project, www.crmproject.com/15730, pp.88-90
- Johnson, R. (2012) Retail isn't broken. Stores are. Harvard Business Review, March.
- Kotler, P., Keller, K. L., Brady, M., Goodman, M. and Hansen, T. (2009) Marketing Management, Pearson Education, Essex, UK.
- LaValle, S., Lesser, E., Shockley, R., Hopkins, M.S. and Kruschwitz, N. (2011) Big data, analytics and the path from insights to value. MIT Sloan Management Review, Vol.52(2), pp.21-32.
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