Reinforcement Theory
Reinforcement theory can be applied by managers in the workplace to produce better performance and behaviour among employees. The strengths and weaknesses of reinforcement principles are discussed and case evidence and advice on practical implementation is provided.
Technique Overview
Reinforcement Theory Definition
Reinforcement theory, an important concept in the branch of psychology known as 'behaviourism', describes "a contingency between an operant behaviour and an environmental consequence, suggesting that the response and the consequence are two distinct classes of events" (Pierce & Epling, 1999).
Reinforcement Theory Description *
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Business Evidence
Strengths, weaknesses and examples of Reinforcement Theory *
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Business Application
Implementation, success factors and measures of Reinforcement Theory *
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Professional Tools
Reinforcement Theory videos and downloads *
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Further Reading
Reinforcement Theory web and print resources *
Reinforcement Theory references (4 of up to 20) *
- Akers, R., Marvin, L., Krohn, D., Lanza-Kaduce, L. and Radosevich, M. (1979) ‘Social learning and deviant behavior: A specific test of a general theory’, American Sociological Review Vol.44(4) pp.635–55.
- Arvey, R. D., & Ivancevich, J. M. (1980). Punishment in organizations: A review, propositions and research suggestions. Academy of Management Review, Vol.5, pp.123-132.
- Chance, P. (2003) Learning and Behaviour, Fifth Edition. Wadsworth Thomas Learning Inc.
- Deci, E. L. (1972). The effects of contingent and non-contingent rewards and controls on intrinsic motivation. Organizational Behavior and Human Performance, Vol.8, pp.217-229.
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