Planning Continuous Professional Development (CPD) Using SWOT


Setting personal development goals helps individuals align skills with organisational needs. Using SWOT analysis and SMART goals, they can address weaknesses, leverage strengths, and adapt to industry changes effectively (Locke and Latham, 2019).

Technique Overview

Planning Continuous Professional Development (CPD) Using SWOT

Planning Continuous Professional Development (CPD) Using SWOT Definition

Personal development goals are structured aims to improve skills, knowledge, or behaviours. A SWOT analysis is a tool used to identify strengths, weaknesses, opportunities, and threats (Gürel and Tat, 2017). SMART goals ensure objectives are specific, measurable, achievable, relevant, and time-bound (Doran, 1981; Bovend’Eerdt et al., 2009).

Planning Continuous Professional Development (CPD) Using SWOT Description *

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Business Evidence

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Business Application

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Professional Tools

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Further Reading

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Planning Continuous Professional Development (CPD) Using SWOT references (4 of up to 20) *

  • BCS (n.d.). What is continuing professional development (CPD)? | BCS. [online] www.bcs.org. Available at: https://www.bcs.org/it-careers/continuing-professional-development-cpd/.
  • Bovend’Eerdt, T.J.H., Botell, R.E. and Wade, D.T. (2009) ‘Writing SMART rehabilitation goals and achieving goal attainment scaling: A practical guide’, Clinical Rehabilitation, 23(4), pp. 352–361.
  • Business Case Studies (n.d.) SWOT analysis in action: Škoda UK. Available at: https://businesscasestudies.co.uk/swot-analysis-in-action/ 
  • Business Case Studies (n.d.) SWOT analysis at IKEA. Available at: https://businesscasestudies.co.uk/swot-analysis-and-sustainable-business-planning/

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Related Concept: Collating and Formatting Data

Before any analysis can happen, data needs to be collated from correct sources and formatted so it follows clear organisational standards. Research shows that inconsistent structures and formats make data harder to combine, process and trust (Jagadish et al., 2014). Collating and formatting ensure the dataset is clean, consistent and ready for use.