New Product Development
New Product Development Definition
New product development consists of the activities of the firm that lead to a stream of new or changed product market offerings over time. This includes the generation of opportunities, their selection and transformation into manufactured products and services offered to customers, and the institutionalisation of improvements in the new product development activities themselves (Loch & Kavadias, 2008).
New Product Development Description *
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New Product Development References (4 of up to 20) *
- Agarwal, B. B. and Tayal, S. P. (2007) Software Engineering, LAXMI Publications, New Delhi.
- Baskerville, R. and Pries-Heje, J. (2004) Short Cycle Time Systems Development, Information Systems Journal, Vol. 14 pp. 237-64.
- Choi, S. H. and Chan, A. M. M. (2004) A Virtual Prototyping System for Rapid Product Development, Computer-Aided Design, Vol. 36 pp. 401-12.
- Drummond, G., Ensor, J. and Ashford, R. (2008) Strategic Marketing: Planning and Control, Butterworth-Heinemann, Oxford, UK.
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