Multi-Channel Distribution Systems
Multi-channel distribution systems are an important strategic issue in marketing and e-Business. Strengths and drawbacks of using multi-channel distribution systems are provided alongside, how to implement these systems, and various measures and ways to maximise success.
Technique Overview
Multi-Channel Distribution Systems Definition
A multi-channel distribution system is a system in which a single firm sets up two or more marketing channels to reach one or more customer segments. It is also called a hybrid distribution system (Teltzrow et al., 2003).
Multi-Channel Distribution Systems Description *
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Business Evidence
Strengths, weaknesses and examples of Multi-Channel Distribution Systems *
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Business Application
Implementation, success factors and measures of Multi-Channel Distribution Systems *
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Professional Tools
Multi-Channel Distribution Systems videos and downloads *
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Further Reading
Multi-Channel Distribution Systems web and print resources *
Multi-Channel Distribution Systems references (4 of up to 20) *
- Agatz, N., Feischmann, M. and van Nunen, J. (2006) E-Fulfilment and Multi-Channel Distribution. A Review. ERIM Report Series Research in Management, August.
- Boyaci, T. (2005) Competitive Stocking and Coordination in a Multiple-Channel Distribution System. IIE Transaction, May 2005, [online] Available at: (http://www.researchgate.net/publication/239393470_Competitive_stocking_and_coordination_in_a_multichannel_distribution_system) [Accessed 12 October 20
- Bovensiepen, G., Schögel, M. and Rumpff, S. (2007) Success Through Diversity. [Online] Available at: (pwcplus.pwc.de/fileserver/EmbeddedItem/PwC-Survey_Multi-Channel Management_Management Summary_EN.pdf?docId=e5e4194c4a32ef1&componentName=pubDownload_hd) [Accessed 12 May 2012].
- Cote, B. (2011) 5 Best Practices for Multichannel Campaign Success. Fifth Gear. [Online]. Available at: (fifthgearanalytics.com/2011/06/5-best-practices-for-multichannel-campaign-success/) [Accessed 12 May 2012].
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