Mass Production


The concept explains the growth of mass production and its impact across the globe. It describes the types of mass production techniques that leading organisations use and the strengths and drawbacks of these different approaches.

Technique Overview

Mass Production Definition

Mass production (MP) is a process to produce the largest quantity of items while using the fewest resources. It uses a combination of single-purpose machines and low- or semi-skilled labour to produce large amounts of standardised goods for mass consumption, to an extensive market, at low prices (Sabel & Zeitlin, 1985; Poni, 1997).

Mass Production Description *

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Business Evidence

Mass Production Strengths *

Mass Production Weaknesses *

Examples of Mass Production *

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Business Application

Mass Production Implementation *

Success Factors of Mass Production *

Measures of Mass Production *

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Professional Tools

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Further Reading

Mass Production Web Resources *

Mass Production Print Resources *

Mass Production References (4 of up to 20) *

  • Broekhuizen, T.L .J. and Alsem, K. J. (2002) Success Factors for Mass Customization: A Conceptual Model, Journal of Market-Focused Management, Vol. 5 (4), pp. 309-330.
  • Charney, C. and Mitchell, P. (1991) Reducing Product Lead Time, 1st edn, Society of Manufacturing Engineers, Dearborn, Mich.
  • Chase, R.B., and Aquilano, N.J. (2004) Operations Management for Competitive Advantage, 10th Edition, Irwin Professional Publishing.
  • Duguay, C.R., Landry, S. and Pasin, F. (1997) "From mass production to flexible/agile production", International Journal of Operations & Production Management, vol. 17, no. 12, pp. 1183-1195.

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