Long Range Planning Horizon
The concept highlights long-range planning as a cornerstone of corporate strategy, capturing how time horizons have evolved and what these shifts mean in dynamic environments. It offers both endorsement and critique of the tool's relevance today.
Technique Overview
Long Range Planning Horizon Definition
Long-range planning is a strategic process that outlines an organisation's objectives beyond the immediate future. Historically this spanned five years, though now it often covers three years in fast-moving markets (McDonald & Wilson, 2011). In practice, the time frame aligns with viable markets and return on investment for new capital. Only about 10 percent of firms that outperform their industry in one year manage to sustain that advantage over a decade (Baghai et al., 2000).
Long Range Planning Horizon Description *
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Business Evidence
Strengths, weaknesses and examples of Long Range Planning Horizon *
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Business Application
Implementation, success factors and measures of Long Range Planning Horizon *
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Professional Tools
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Further Reading
Long Range Planning Horizon web and print resources *
Long Range Planning Horizon references (4 of up to 20) *
- Baghai, M., Coley, S. and White, D. (2000) The Alchemy of Growth, Perseus Publishing, New York.
- Breene, R. T. S., Nunes, P. F. and Shill, W. E. (2007) The Chief Strategy Officer, Harvard Business Review, October.
- Chermack, T.J. and Serkey Bishop, J.M., 2025. Update on a theoretical model of scenario planning: Empirical evidence and supporting research – towards a theory, in Crawford, M.M. & Wright, G. (eds.) Improving and Enhancing Scenario Planning. Cheltenham: Edward Elgar, pp. 33–xx.
- CIMA (2005) CIMA Official Terminology, The Chartered Institute of Management Accountants, Oxford, UK.
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