Lifetime Customer Value Analysis


The concept describes the best practice of customer lifetime value analysis, explores its benefits for organisations, and reviews implementation steps and success factors.

Technique Overview

Lifetime Customer Value Analysis

Lifetime Customer Value Analysis Definition

Lifetime Customer Value (LCV) represents a profound, supplier-oriented understanding of customer value which measures the profit contribution of a customer across the entire customer life cycle (Bauer et al., 2003; Cornelsen, 2000).

Lifetime Customer Value Analysis Description *

* The full technique overview is available for free. Simply login to our business management platform, and learn all about Lifetime Customer Value Analysis.

Business Evidence

Lifetime Customer Value Analysis Strengths *

Lifetime Customer Value Analysis Weaknesses *

Examples of Lifetime Customer Value Analysis *

* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.

Business Application

Lifetime Customer Value Analysis Implementation *

Success Factors of Lifetime Customer Value Analysis *

Measures of Lifetime Customer Value Analysis *

* The business application section is for premium members only. Please contact us about accessing the Business application.

Professional Tools

Lifetime Customer Value Analysis Videos *

Lifetime Customer Value Analysis Downloads *

* The professional tools section is for premium members only. Please contact us about accessing the professional tools.

Further Reading

Lifetime Customer Value Analysis Web Resources *

Lifetime Customer Value Analysis Print Resources *

Lifetime Customer Value Analysis References (4 of up to 20) *

  • Bauer, H.H., Hammerschmidt, M. and Braehler, M. (2003) The Customer Lifetime Value Concept and its Contributions to Corporate Evaluation. Yearbook of Marketing and Consumer Research, Vol. 1, pp. 47-67.
  • Blattberg, R.C. (1998) Managing the Firm using Lifetime Customer Value. Chain Store Age, Vol. 74(1), pp. 46-49.
  • Cornelsen, J. (2000) Customer Value Analyses in Relationship Marketing: Theoretical Foundation and Results of an Empirical Study in the Automobile Industry, Nürnberg: Germany.
  • Gupta, S. and Lehmann, D.R. (2008) Models of Customer Value. In B. Wierenga, (Ed.) Handbook of Marketing Decision Models, Springer: New York.

* The further reading section is for premium members only. Please contact us about accessing the further reading.


Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Lifetime Customer Value Analysis and hundreds of other essential business management techniques