Introduction to The Situation–Behaviour–Impact (SBI) Feedback Model
The Situation–Behaviour–Impact (SBI) Model is a simple yet powerful framework for giving constructive feedback. It helps people describe what happened (Situation), what the person did (Behaviour), and the result (Impact). This helps reduce conflict and makes it easier for feedback to be understood and acted on.
Technique Overview

Introduction to The Situation–Behaviour–Impact (SBI) Feedback Model Definition
The SBI Model is a feedback tool that helps you describe what happened clearly and fairly. You explain the situation, what behaviour you observed, and the impact it had. This avoids vague or personal comments and focuses on facts and outcomes that the other person can understand and respond to.
Introduction to The Situation–Behaviour–Impact (SBI) Feedback Model Description *
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Business Application
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Further Reading
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Introduction to The Situation–Behaviour–Impact (SBI) Feedback Model references (4 of up to 20) *
- Center for Creative Leadership (2024) Use Situation-Behavior-Impact (SBI)™ to Understand Intent. Available at: https://www.ccl.org/articles/leading-effectively-articles/closing-the-gap-between-intent-vs-impact-sbii/
- Porter, J. (2017) How to Give Feedback People Can Actually Use. Harvard Business Review. https://hbr.org/2017/10/how-to-give-feedback-people-can-actually-use
- Rogers, C. and Farson, R.E. (1957) Active Listening. Chicago: Industrial Relations Center, University of Chicago.
- Stone, D., Patton, B. and Heen, S. (2010) Difficult Conversations: How to Discuss What Matters Most. New York: Penguin.
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