Introduction to Tailoring Communication to Different Audiences
Data only creates value when it is understood. Stakeholders differ in role, influence and technical capability, so communication cannot be uniform (Freeman, 2010; Mitchell, Agle and Wood, 1997). Effective data professionals analyse their audience and adapt language, structure and depth to ensure clarity, relevance and impact.
Technique Overview
Introduction to Tailoring Communication to Different Audiences Definition
Tailoring communication to the audience is the deliberate adaptation of message content, language, structure and format according to stakeholders’ roles, knowledge, influence and needs. It requires identifying who the audience is, what decisions they face and how much technical detail is appropriate (Freeman, 2010; Mitchell, Agle and Wood, 1997). In data contexts, this means translating insight into forms that enable understanding, action and informed decision making (Fischhoff, 2013).
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Further Reading
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Introduction to Tailoring Communication to Different Audiences references (4 of up to 20) *
- Argenti, P.A. (2014) Corporate communication. 6th edn. New York: McGraw-Hill Education.
- Carlile, P.R. (2004) ‘Transferring, translating, and transforming: An integrative framework for managing knowledge across boundaries’, Organization Science, 15(5), pp. 555–568. doi:10.1287/orsc.1040.0094.
- Clampitt, P.G. (2016) Communicating for managerial effectiveness: Problems, strategies, solutions. 6th edn. Thousand Oaks, CA: Sage.
- Fischhoff, B. (2013). The sciences of science communication. Proceedings of the National Academy of Sciences, [online] 110(Supplement_3), pp.14033–14039. doi:https://doi.org/10.1073/pnas.1213273110.
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