Introduction to SWOT Analysis
SWOT is a simple tool that helps businesses understand their current situation and make better decisions. It looks at what they do well, what could be improved, and how external changes could affect them (Teoli, Sanvictores and An, 2023).
Technique Overview
Introduction to SWOT Analysis Definition
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It helps businesses look at what’s working well, where they can improve, and how changes outside the business might affect them. It supports better decisions and helps with planning (Kotler and Armstrong, 2011).
Introduction to SWOT Analysis Description *
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Business Evidence
Strengths, weaknesses and examples of Introduction to SWOT Analysis *
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Business Application
Implementation, success factors and measures of Introduction to SWOT Analysis *
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Professional Tools
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Further Reading
Introduction to SWOT Analysis web and print resources *
Introduction to SWOT Analysis references (4 of up to 20) *
- Chase, R.B. and Aquilano, N.J. (2004) Operations Management for Competitive Advantage. 10th edn. Boston: McGraw-Hill/Irwin.
- Hill, T. and Westbrook, R. (1997) ‘SWOT analysis: It’s time for a product recall’, Long Range Planning, 30(1), pp. 46–52. https://doi.org/10.1016/S0024-6301(96)00095-7
- Johnson, G., Scholes, K. and Whittington, R. (2009) Fundamentals of Strategy. Harlow: Pearson Education.
- Kotler, P. and Armstrong, G. (2011) Principles of Marketing. 14th edn. Harlow: Pearson Education.
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