Introduction to Corporate Responsibility and Sustainability Communication
CR&S communication is the practice of sharing an organisation’s sustainability activity, performance, and values with the people who need to understand them. It builds trust, engages employees and strengthens reputation (Institute of Internal Communication, 2024). Effective CR&S communication considers the audiences it needs to reach and the princi
Technique Overview
Introduction to Corporate Responsibility and Sustainability Communication Definition
CR&S communication is the practice of sharing an organisation’s responsibility and sustainability activity, performance, and values with internal and external audiences (Institute of Internal Communication, 2024). Good CR&S communication is honest, evidence-based and tailored to its audience. Two common failure modes are greenwashing and greenhushing, further developed below.
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Further Reading
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Introduction to Corporate Responsibility and Sustainability Communication references (4 of up to 20) *
- CleanTechnica (2025) Greenhushing: When Companies Don’t Want to Publicize Their Climate Progress. Cleantechnica.com
- Competition and Markets Authority (2024) Green Claims Code: Making Environmental Claims. www.gov.uk/government/publications/green-claims-code-making-environmental-claims
- Bhalla, V. et al. (2022) relevant source on organisational communication and matrixed work.
- Bartlett & Ghoshal (1990) Managing Across Borders: The Transnational Solution.
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