Introduction to Communication Theories
Good communication is essential in business. It helps people work together effectively, supports clear decision-making, and builds trust. But communication can go wrong - messages may be misunderstood, unclear, or ignored.
Technique Overview
Introduction to Communication Theories Definition
Communication theories explain how people send, receive, and understand messages. Most theories include three basic parts: a sender, a message, and a receiver. These models help us explore how words, tone, body language, and even silence play a role in how people interact (Mowlana, 2018). Communication models are visual tools that show how communication works and where it can break down.
Introduction to Communication Theories Description *
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Business Evidence
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Business Application
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Professional Tools
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Further Reading
Introduction to Communication Theories web and print resources *
Introduction to Communication Theories references (4 of up to 20) *
- Brunetto, Y., Teo, S.T.T., Shacklock, K. and FarrWharton, R. (2012) ‘Emotional intelligence, job satisfaction, wellbeing and engagement’, Human Resource Management Journal, 22(4), pp. 428–441. https://doi.org/10.1111/j.1748-8583.2012.00198.x
- CookeJackson, A., Gunning, J.N. and Rubinsky, V. (2025) ‘Theory of memorable messages’, Journal of Communication, 75(4), pp. 259–272. https://doi.org/10.1093/joc/jqaf016
- Fleming, N.D. and Mills, C. (1992) ‘Not another inventory, rather a catalyst for reflection’, To Improve the Academy, 11(1), pp. 137–155. https://doi.org/10.1002/j.2334-4822.1992.tb00213.x
- Gallo, C. (2022) ‘How great leaders communicate’, Harvard Business Review, November. https://hbr.org/2022/11/how-great-leaders-communicate
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