Innovation Diamond


The innovation diamond concept explains the four cornerstones of innovation for building competitive advantage. The concept uses cutting-edge research and case studies to show how companies can stay ahead of the innovation curve and outlines the critical success factors and measures needed to implement the innovation diamond.

Technique Overview

Innovation Diamond

Innovation Diamond Definition

The innovation diamond is an innovation model based on four key areas of best practice: product innovation and technology strategy; portfolio management (strategic and tactical); idea-to-launch new product development process; and the right climate and culture for innovation (Cooper, 2005; Cooper & Mills, 2005).

Innovation Diamond Description *

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Business Evidence

Innovation Diamond Strengths *

Innovation Diamond Weaknesses *

Examples of Innovation Diamond *

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Business Application

Innovation Diamond Implementation *

Success Factors of Innovation Diamond *

Measures of Innovation Diamond *

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Professional Tools

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Further Reading

Innovation Diamond Web Resources *

Innovation Diamond Print Resources *

Innovation Diamond References (4 of up to 20) *

  • Anthony, S. D. (2012) The New Corporate Garage, Harvard Business Review, September.
  • Barney, J. B. (1991) Firm Resources and Sustained Competitive Advantage, Journal of Management, Vol. 17 (1), pp. 99-120.
  • BCG (2007) Measuring Innovation 2007: A BCG Senior Management Survey, [Online], available at: http://www.bcg.com/documents/file15066.pdf.
  • Chesbrough, H. W. and Garman, A. R. (2009) How Open Innovation Can Help You Cope in Lean Times, Harvard Business Review, December.

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