Industry Life Cycle


The industry structure and competitive forces that shape the environment in which businesses operate change throughout the industry life cycle. The concept explores the importance of aligning your strategy with the life cycle of your industry.

Technique Overview

Industry Life Cycle

Industry Life Cycle Definition

The Industry Life Cycle (ILC) model integrates technological, firm and industry evolution in terms of trajectories and outcomes that can be observed exogenously (Klepper, 2002). The ILC and Product Life Cycle (PLC) are often used interchangeably; however, the ILC model tends to focus on aggregate industry development, whereas the PLC focuses on product-level trends. The model describes how an industry grows from its initial origins, through maturity and eventually into decline (Rice and Galvin, 2006).

Industry Life Cycle Description *

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Business Evidence

Industry Life Cycle Strengths *

Industry Life Cycle Weaknesses *

Examples of Industry Life Cycle *

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Business Application

Industry Life Cycle Implementation *

Success Factors of Industry Life Cycle *

Measures of Industry Life Cycle *

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Professional Tools

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Further Reading

Industry Life Cycle Web Resources *

Industry Life Cycle Print Resources *

Industry Life Cycle References (4 of up to 20) *

  • Bolt, G. J. (1994). Marketing and Sales Forecasting: A Total Approach. 3rd ed, Halsted Press Division, New York.
  • Drew, P. G. (1987). 'Despite Shakeout, Imaging Industry Not Doomed to Being Greek Tragedy.' Diagnostic Imaging, Vol. 9 (11), pp. 95-99.
  • Gillen, D. and Lall, A. (2004) Competitive Advantage of Low-Cost Carriers: Some Implications for Airports, Journal of Air Transport Management, Vol. 10 (1), pp. 41-50.
  • Gort, M. and Klepper, S. (1982). 'Time Paths in the Diffusion of Product Innovations.' Economic Journal, Vol. 92 (367), pp. 167-186.

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