Improving Product Differentiation


Technique Overview

Improving Product Differentiation

Improving Product Differentiation Definition

Product differentiation is used by marketers to manipulate a product’s attributes so that the product is perceived by customers to be distinct from competing products in the market (Chaudhari & Gokhale, 2009).

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Business Evidence

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Business Application

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Professional Tools

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Further Reading

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Improving Product Differentiation References (4 of up to 20) *

  • Anthony, S. D. (2012) The New Corporate Garage, Harvard Business Review, September.
  • Chaudhari, C. G. and Gokhale, N. (2009) Marketing Management, Nirali Prakashan, Pune.
  • Chesbrough, H. W. and Garman, A. R. (2009) How Open Innovation Can Help You Cope in Lean Times, Harvard Business Review, December.
  • Franzen, G. and Moriarty, S. (2009) The Science and Art of Branding, M. E. Sharpe, New York.

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