Hierarchy of Needs


The main aim of the concept is to help managers and decision-makers understand the hierarchy of needs to aid their employee engagement and marketing strategies. The concept explains the five hierarchical levels of the Maslow's Hierarchy of Needs, stressing the core benefits, implementation steps, and measures.

Technique Overview

Hierarchy of Needs

Hierarchy of Needs Definition

The Hierarchy of Needs is a theory of personality and motivation which proposes that humans are motivated to fulfil basic immediate needs before satisfying higher-order ones (Buchanan and Huczynski, 2004).

Hierarchy of Needs Description *

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Business Evidence

Hierarchy of Needs Strengths *

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Business Application

Hierarchy of Needs Implementation *

Success Factors of Hierarchy of Needs *

Measures of Hierarchy of Needs *

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Professional Tools

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Further Reading

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Hierarchy of Needs Print Resources *

Hierarchy of Needs References (4 of up to 20) *

  • Aguinis, H. and Kraiger, K. (2009) Benefits of Training and Development for Individuals and Teams, Organizations, and Society. Annual Review of Psychology, Vol. 60, pp. 451-74.
  • Air, W.J. (1994) Serving the Customer Means Meeting a Hierarchy of Needs. Conditioning Heating, Refrigeration News, Vol. 191(9), pp. 22-23.
  • Benson, S.G. and Dundis, S.P. (2003) Understanding and Motivating Health Care Employees: Integrating Maslow's Hierarchy of Needs, Training and Technology. Journal of Nursing Management, Vol. 11, pp. 315-20.
  • BMW Group (2008) BMW Case Study: Indepth Discussion. [Online] Available at: www.slideshare.net/BenKilmer/bmw-case-study-1995609.

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