Growth Share Matrix
The Growth-Share Matrix is a strategic planning tool that helps organisations allocate resources across business units or products. By comparing market growth with market share, leaders can visualise competitive position, prioritise investments and shape long-term business strategy (Hax & Majluf, 1983).
Technique Overview
Growth Share Matrix Definition
The Growth-Share Matrix, developed by the Boston Consulting Group, is a portfolio planning framework used to evaluate a company’s business units based on market growth rate and relative market share. It guides strategic decisions on where to invest, hold or divest resources to strengthen long-term competitiveness and financial balance (Hax & Majluf, 1983; Mohajan, 2017).
Growth Share Matrix Description *
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Business Evidence
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Business Application
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Professional Tools
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Further Reading
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Growth Share Matrix references (4 of up to 20) *
- Gorb, O., Dorohan-Pysarenko, L., Yehorova, O., Yasnolob, I. and Doroshenko, A., 2022. Boston consulting group matrix: Opportunities for use in economic analysis. Scientific Horizons, 7(25), pp.20-30. Available at: https://doi.org/10.48077/scihor.25(7).2022.хх-хх
- Hax, A.C. and Majluf, N.S., 1983. The use of the growth-share matrix in strategic planning. Interfaces, 13(1), pp. 46–60. Available at: https://doi.org/10.1287/inte.13.1.46
- Kader, M.A. and Hossain, H., 2020. An analysis on BCG growth sharing matrix. International Journal of Economics, 8(2). Available at: https://doi.org/10.29040/ijebar.v4i01.971
- Mohajan, H.K., 2015. Present and Future of Nestlé Bangladesh Limited. Munich Personal RePEc Archive (MPRA Paper No. 82850). Available at: https://mpra.ub.uni-muenchen.de/82850/
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