Group Norms


Norms determine how effective a group will be and may influence factors like the degree of cooperation. Practical case evidence and implementation steps can help leaders to initiate project groups that will succeed at delivering end goals.

Technique Overview

Group Norms

Group Norms Definition

"Group norms are the informal rules that groups adopt to regulate and regularise group members’ behaviour" (Feldman, 1984). Groups manage to influence both ambiguous and unambiguous situations and therefore people find it safer to agree with others' opinions and conform to social norms (Sherif, 1936).

Group Norms Description *

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Business Evidence

Strengths, weaknesses and examples of Group Norms *

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Business Application

Implementation, success factors and measures of Group Norms *

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Professional Tools

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Further Reading

Group Norms web and print resources *

Group Norms references (4 of up to 20) *

  • Åstrøm, A. N., & Rise, J. (2001) Young Adults' Intention to Eat Healthy Food: Extending the Theory of Planned Behaviour, Psychology and Health, 16, 223-237.
  • Barker, J. R. (1993). Tightening the iron cage: Concertive control in self-managing teams. Administrative Science Quarterly, Vol. 38, pp.408-437.
  • Bettenhausen, K.L., & Murnighan, J. K. (1991) The development of an intragroup norm and the effects of interpersonal and structural challenges, Administrative Science Quarterly, 36, 20-35.
  • Birenbaum, A. & Sagarin, E. (1976) Norms and human behavior, New York, Praeger.

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