Global Strategy


The concept explains how the world's leading companies are built on global strategies. It describes the components of global strategy and provides examples of cases of companies that have developed successful global strategies and sustained competitive advantages in developed and emerging markets.

Technique Overview

Global Strategy

Global Strategy Definition

Global strategy covers three macro areas of strategy: global, multinational and international strategies. These areas typically refer to those strategies designed to enable an organisation to achieve its objectives of foreign market penetration and international expansion (Lynch, 2006).

Global Strategy Description *

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Business Evidence

Global Strategy Strengths *

Global Strategy Weaknesses *

Examples of Global Strategy *

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Business Application

Global Strategy Implementation *

Success Factors of Global Strategy *

Measures of Global Strategy *

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Professional Tools

Global Strategy Videos *

Global Strategy Downloads *

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Further Reading

Global Strategy Web Resources *

Global Strategy Print Resources *

Global Strategy References (4 of up to 20) *

  • Baaij, M. G., Mom, T. J. M., van Den Bosch, F. A. J. and Volberda, H. W. (2011) Should Top Management Relocate Across National Borders?, MIT Sloan Management Review, December.
  • BCG (2007) Measuring Innovation 2007: A BCG Senior Management Survey, [Online], available at: http://www.bcg.com/documents/file15066.pdf.
  • Brannen, M. Y. and Voisey, C. J. (2012) Global Strategy Formulation and Learning from the Field: Three Modes of Comparative Learning and a Case Illustration, Global Strategy Journal, Vol. 2 (1), pp. 51-70.
  • Corstjens, M. and Lal, R. (2012) Retail Doesn’t Cross Borders: Here’s Why and What to Do About It, Harvard Business Review, April.

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