Gestalt Psychology


Gestalt psychology helps us to understand human perception and sense-making. The background to gestalt psychology is provided alongside various strengths and weaknesses and numerous examples of case evidence and measures that can be used by organisations.

Technique Overview

Gestalt Psychology

Gestalt Psychology Definition

Gestalt psychology is a school of thought that aims to determine the nature of a "gestalten" (an organised whole). It suggests that the whole is not a simple addition of its component parts but has characteristics of its own "determined by the intrinsic nature of the whole" (Wertheimer, 1925). For example, when we read, we process each word as a whole and not individual letters (Graham, 2008).

Gestalt Psychology Description *

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Business Evidence

Strengths, weaknesses and examples of Gestalt Psychology *

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Business Application

Implementation, success factors and measures of Gestalt Psychology *

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Professional Tools

Gestalt Psychology videos and downloads *

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Further Reading

Gestalt Psychology web and print resources *

Gestalt Psychology references (4 of up to 20) *

  • Bluckert, P. (2006) Psychological Dimensions of Executive Coaching, OUP, Berkshire, UK.
  • Chen, T, Dick, S. and Miller, J. (2010). Detecting visually similar Web pages: Application to phishing detection. In ACM Transactions on Internet Technology (TOIT), Vol. 10(2).
  • Cummings, T.G. and Worley, C.G. (2009) Organization Development and Change. Cengage Learning, Mason, OH.
  • Desolneux, A., Moisan, L. and Morel, J.M. (2008). From gestalt theory to image analysis: A probabilistic approach. Interdisciplinary Applied Mathematics, 34, 275.

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