e-Business


This concept provides useful examples, success factors, implementation information and measures for e-business initiatives.

Technique Overview

e-Business

e-Business Definition

e-Business broadly encompasses "marketing, buying, selling, delivering, servicing, and paying for products, services, and information across networks linking an enterprise and its prospects, customers, agents, suppliers, competitors, allies and complementors" (Shin, 2005).

e-Business Description *

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Business Evidence

Strengths, weaknesses and examples of e-Business *

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Business Application

Implementation, success factors and measures of e-Business *

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Professional Tools

e-Business videos and downloads *

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Further Reading

e-Business web and print resources *

e-Business references (4 of up to 20) *

  • Brynjolfsson, E., Hu, Y. and Smith, M.D. (2006) From Niches to Riches: The Anatomy of the Long Tail. Sloan Management Review, Vol. 47(4), pp. 67-71.
  • BusinessLink (2011) E-Commerce. Gov.uk web portal, [Online] available at: www.businesslink.gov.uk/bdotg/action/layer?topicId=1073866263
  • Curran, K., McCartney, D. and Elder, K. (2006) The Power of Long Tail. Journal of Information Technology Impact, Vol. 6(3), pp. 129-34.
  • Jelassi, T. and Enders, A. (2004) Strategies for E-Business: Creating Value through Electronic and Mobile Commerce. FT/Prentice Hall, England.

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