Demand Management


This concept defines and covers the fundamentals of demand management, including the implementation process, strengths, drawbacks and success factors. It also explores the best practice companies are applying today through the revision of some useful case studies.

Technique Overview

Demand Management Definition

Demand management is a process within an organisation which "enables that organisation to tailor its capacity ... to meet variations in demand or ... to manage the level of demand using marketing or supply chain management strategies" (CIPS: Demand planning:2).

Demand Management Description *

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Business Evidence

Demand Management Strengths *

Demand Management Weaknesses *

Examples of Demand Management *

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Business Application

Demand Management Implementation *

Success Factors of Demand Management *

Measures of Demand Management *

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Professional Tools

Demand Management Videos *

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Further Reading

Demand Management Web Resources *

Demand Management Print Resources *

Demand Management References (4 of up to 20) *

  • Aghazadeh, S. (2004) Improving Logistics Operations Across the Food Industry Supply Chain. International Journal of Contemporary Hospitality Management, Vol.16(4), pp.263-268.
  • Burbidge, J.L. (1961) The New Approach to Production. Production Engineer, Vol.40(12), pp.769-784.
  • Canever, M.D., van Trijp, H.C.M. and Beers, G. (2008) The Emergent Demand Chain Management: Key Features and Illustration from the Beef Business. Supply Chain Management: An International Journal, Vol.13(2), pp.104-115.
  • CIPS: Demand Planning.

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