Demand Management

Demand Management Definition

Demand management is a process within an organisation which "enables that organisation to tailor its capacity ... to meet variations in demand or ... to manage the level of demand using marketing or supply chain management strategies" (CIPS: Demand planning:2).

Demand Management Description *

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Strengths, weaknesses and examples of Demand Management *

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Demand Management web and print resources *

Demand Management references (4 of up to 20) *

• Aghazadeh, S. (2004) Improving Logistics Operations Across the Food Industry Supply Chain. International Journal of Contemporary Hospitality Management, Vol.16(4), pp.263-268.
• Burbidge, J.L. (1961) The New Approach to Production. Production Engineer, Vol.40(12), pp.769-784.
• Canever, M.D., van Trijp, H.C.M. and Beers, G. (2008) The Emergent Demand Chain Management: Key Features and Illustration from the Beef Business. Supply Chain Management: An International Journal, Vol.13(2), pp.104-115.
• CIPS: Demand Planning.

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