Demand-Driven Supply Chain


The concept explores the critical role played by joint collaboration and planning actions by partners in a demand-driven supply chain. It also describes the main capabilities and critical success factors of this process.

Technique Overview

Demand-Driven Supply Chain Definition

Demand-driven supply chain, also known as demand-driven supply network (DDSN), is a system of technologies and processes that sense and react to real-time demand across a network of customers, suppliers and employees (Doherty, 2005).

Demand-Driven Supply Chain Description *

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Business Evidence

Demand-Driven Supply Chain Strengths *

Demand-Driven Supply Chain Weaknesses *

Examples of Demand-Driven Supply Chain *

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Business Application

Demand-Driven Supply Chain Implementation *

Success Factors of Demand-Driven Supply Chain *

Measures of Demand-Driven Supply Chain *

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Professional Tools

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Further Reading

Demand-Driven Supply Chain Web Resources *

Demand-Driven Supply Chain Print Resources *

Demand-Driven Supply Chain References (4 of up to 20) *

  • Bramham, J. and MacCarthy, B. (2004) 'Explain how a product configuration can help with demand management'. LEE Manufacturing Engineer, June/July.
  • Barrett, J. (2007) 'Demand driven supply is operational strategy'. Industrial Management. November/December.
  • Cecere, L. (2011) What happened to the concept of demand driven? [online] Available at: (www.supplychainshaman.com/demanddriven/what-happened-to-the-concept-of-demand-driven) [Accessed 25 November 2011].
  • De Argaez, E. (2011) Demand driven supply networks DDSN. [online] Available at: (www.internetworldstats.com/articles/art087.htm) [Accessed 25 November 2011].

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