Countertrade
This concept examines advantages and disadvantages of countertrade and discusses the implications, strengths, weaknesses and success factors of this trading approach.
Technique Overview

Countertrade Definition
Countertrade refers to "international and domestic trade where buyer and seller have at least a partial exchange of goods for goods" (Monczka et.al, 2010:248).
Countertrade Description *
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Business Evidence
Strengths, weaknesses and examples of Countertrade *
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Business Application
Implementation, success factors and measures of Countertrade *
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Professional Tools
Countertrade videos and downloads *
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Further Reading
Countertrade web and print resources *
Countertrade references (4 of up to 20) *
- Cherunilam, F. (2008) International Economics. McGraw Hill.
- CIPS: Countertrade.
- Kim, K.A. (2011) Global corporate finance: A focused approach. World Scientific Publishing Company.
- Lecraw, D.F. (2004) Countertrade: A form of cooperative international business arrangement. In Contractor, F.J., ed. Cooperative strategies and alliances in international business: Joint ventures & technology partnerships between firms. Emerald Group Publishing Limited.
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