Corporate Sustainability


This concept explores the different ways in which Corporate Sustainability is defined and provides an account of success factors and business evidence.

Technique Overview

Corporate Sustainability

Corporate Sustainability Definition

Corporate Sustainability, previously referred to as Corporate Social Responsibility (CSR), is a business strategy that aims to create long-term value for stakeholders by focusing on ethical, social, environmental, cultural, and economic factors (Stobierski, 2021). It is the continuing commitment by organisations to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large (World Business Council for Sustainable Development, 1999).

Corporate Sustainability Description *

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Business Evidence

Strengths, weaknesses and examples of Corporate Sustainability *

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Business Application

Implementation, success factors and measures of Corporate Sustainability *

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Professional Tools

Corporate Sustainability videos and downloads *

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Further Reading

Corporate Sustainability web and print resources *

Corporate Sustainability references (4 of up to 20) *

  • Bansal, P. and Roth, K. (2000), ‘Why Companies Go Green: A Model of Ecological Responsiveness’, Academy of Management Journal, 43(4), pp. 717-736.
  • Barnett, M. L., and Salomon, R. M. (2012), ‘Does It Pay to Be Really Good? Addressing the Shape of the Relationship between Social and Financial Performance’, Strategic Management Journal, 33(11), pp. 1304-1320.
  • Boiral, O. (2007), ‘Corporate Greening through ISO 14001: A Rational Myth?’, Organization Science, 18(1), pp. 127-146.
  • Chladek, N. (2019). Why You Need Sustainability in Your Business Strategy. [online] Harvard Business School Online. Available at: https://online.hbs.edu/blog/post/business-sustainability-strategies.

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