Competitive Intelligence


Competitive intelligence concept is designed to aid managers and business owners in their decisions through competitive intelligence. You will gain an understanding of how to gather intelligence and use it to achieve organisational goals.

Technique Overview

Competitive Intelligence

Competitive Intelligence Definition

Competitive Intelligence (CI) is the process by which organisations gather information on competitors and the competitive environment, ideally using this in their decision-making and planning processes with the goal of adjusting activities to improve performance (Wright et al., 2009: 942).

Competitive Intelligence Description *

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Business Evidence

Strengths, weaknesses and examples of Competitive Intelligence *

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Business Application

Implementation, success factors and measures of Competitive Intelligence *

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Professional Tools

Competitive Intelligence videos and downloads *

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Further Reading

Competitive Intelligence web and print resources *

Competitive Intelligence references (4 of up to 20) *

  • Babbar, S. and Rai, A. (1993) Competitive Intelligence for International Business. Long Range Planning, Vol. 26(3), pp. 103-113.
  • Business Week (2001) In a Recession, Competitive Intelligence Can Pay Off Big. [Online] Available at: http://www.businessweek.com/magazine/content/01_48/b3759083.htm.
  • Calof, J.L. and Wright, S. (2008) Competitive Intelligence: A Practitioner, Academic and Inter-disciplinary Perspective. European Journal of Marketing, Vol. 42(7/8), pp. 717-730.
  • Daft, R.L., Murphy, J. and Willmott, H. (2010) Organization Theory and Design. Cengage Learning EMEA, Hampshire, UK.

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