Cognitive Bias


Cognitive bias is a distortion in the way we perceive reality. This concept provides a comprehensive review of the cognitive bias that can affect individuals and organisations. You will also gain an understanding of the different kinds of biases and how to use techniques to level the playing field.

Technique Overview

Cognitive Bias

Cognitive Bias Definition

Cognitive bias refers to a mental error caused by simplified information processing strategies employed by our subconscious mind. Generally, human cognitive limitations allow people to use simplifying strategies to mentally process information. These strategies are generally useful as they help individuals deal with complexity and ambiguity. At the same time, they can lead to predictable faulty judgements known as cognitive biases (Tversky and Kahneman, 1974). Cognitive biases are studied by behavioural economists.

Cognitive Bias Description *

* The full technique overview is available for free. Simply login to our business management platform, and learn all about Cognitive Bias.

Business Evidence

Cognitive Bias Strengths *

Cognitive Bias Weaknesses *

Examples of Cognitive Bias *

* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.

Business Application

Cognitive Bias Implementation *

Success Factors of Cognitive Bias *

Measures of Cognitive Bias *

* The business application section is for premium members only. Please contact us about accessing the Business application.

Professional Tools

Cognitive Bias Videos *

Cognitive Bias Downloads *

* The professional tools section is for premium members only. Please contact us about accessing the professional tools.

Further Reading

Cognitive Bias Web Resources *

Cognitive Bias Print Resources *

Cognitive Bias References (4 of up to 20) *

  • Ariely, D. (2008) Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins, pp. 304.
  • Awati, K. (2009) The Role of Cognitive Biases in Project Failure. Eight to Late. [Online] Available at: eight2late.wordpress.com/2009/05/08/the-role-of-cognitive-biases-in-project-failure/ [Accessed: 22 February 2012].
  • Berreby, D. (2008) Emonomics. New York Times [online] Available at http://www.nytimes.com/2008/03/16/books/review/Berreby-t.html [Accessed: 14 February 2012].
  • Cummins, R.A. and Nistico, H. (2002) Maintaining Life Satisfaction: The Role of Positive Cognitive Bias. Journal of Happiness Studies, Vol. 3, pp. 37-69.

* The further reading section is for premium members only. Please contact us about accessing the further reading.


Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Cognitive Bias and hundreds of other essential business management techniques