Buyer-Seller Improvement Teams
The concept introduces the notion of buyer-seller improvement teams and discusses the importance of such collaboration for optimising supply chains and new product development.
Technique Overview
Buyer-Seller Improvement Teams Definition
Buyer-seller improvement teams are cross-organisational teams that focus on improvement opportunities and projects between buyer and seller (Trent, 2007).
Buyer-Seller Improvement Teams Description *
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Business Evidence
Strengths, weaknesses and examples of Buyer-Seller Improvement Teams *
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Business Application
Implementation, success factors and measures of Buyer-Seller Improvement Teams *
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Professional Tools
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Further Reading
Buyer-Seller Improvement Teams web and print resources *
Buyer-Seller Improvement Teams references (4 of up to 20) *
- Borys, B. and Jemison, D.B. (1989) Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations. Academy of Management Review, Vol. 14 (February), pp. 234- 249.
- Doney, P. and Cannon, J. (1997) An Examination of the Nature of Trust in Buyer-Seller Relationships. Journal of Marketing, Vol. 61, pp. 35-51.
- Dwyer, F., Schurr, P., Oh, S. (1987) Developing Buyer-Seller Relationships. Journal of Marketing, Vol. 51(2), pp. 11-22.
- Ganesan, S. (1994) Determinants of Long-Term Orientation in Buyer-Seller Relationships. Journal of Marketing, Vol. 58, pp. 1-19
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