Big Data Analytics


Big Data analytics is complex, in order to succeed organisations need to invest in the people behind the technology. Strengths and weaknesses are considered and practical case studies of implementation are shared to help organisations build up their Big Data capabilities.

Technique Overview

Big Data Analytics

Big Data Analytics Definition

Big Data analytics refers to when data scientists, analysts and statisticians use powerful tools and techniques to leverage data insights, trends and patterns from huge – often unstructured and disparate data sets – and make these easily and quickly accessible to business leaders, managers and other key stakeholders. These insights are used to inform and develop business strategies and plans (Bertolucci, 2013a; Zakir et al., 2015).

Big Data Analytics Description *

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Business Evidence

Big Data Analytics Strengths *

Big Data Analytics Weaknesses *

Examples of Big Data Analytics *

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Business Application

Big Data Analytics Implementation *

Success Factors of Big Data Analytics *

Measures of Big Data Analytics *

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Professional Tools

Big Data Analytics Videos *

Big Data Analytics Downloads *

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Further Reading

Big Data Analytics Web Resources *

Big Data Analytics Print Resources *

Big Data Analytics References (4 of up to 20) *

  • Berman, J. (2013) Principles of Big Data: Preparing, Sharing, and Analyzing Complex Information, Morgan Kaufmann, Waltham, MA.
  • Bertolucci, J. (2013a) Big Data: A Practical Definition, InformationWeek, Aug 26. [online] Available at: (http://www.informationweek.com/big-data/big-data-analytics/big-data-a-practical-definition/d/d-id/1111290?) [Accessed December 2015].
  • Bertolucci, J. (2013b) Big Data Analytics: Descriptive vs. Predictive vs. Prescriptive, InformationWeek, Dec 31. [online] Available at: (http://www.informationweek.com/big-data/big-data-analytics/big-data-analytics-descriptive-vs-predictive-vs-prescriptive/d/d-id/1113279) [Accessed November 2015].
  • Buttle, F. & Maklan, S. (2015) Customer Relationship Management: Concepts and Technologies, Routledge, New York.

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